This selection of client work and marketing concepts showcases effective branding strategies, social media design, and graphic design portfolio pieces, with each project tailored to meet a specific need and engage the right audience.

A comprehensive library of rebranded social media templates built for use across Instagram, Facebook, and YouTube. Templates covered weekly sermon reminders, scripture graphics, ministry announcements, and recurring content formats, all designed to maintain brand consistency while remaining adaptable for the organization's ongoing content calendar.

High-impact promotional graphics designed for events, campaigns, and special services throughout the year. Work included large-scale event flyers and multi-channel promotional assets.

Custom logo marks for ministries and programs within the Word of Faith organization, including the Freedom Ministry logo. Each mark was rooted in the ministry's identity and mission, delivered in full brand-ready file formats for print and digital use.
Social Media Marketing Strategy
Full-service Instagram ad strategy and creative direction for Word of Faith's 2026 youth conference: 43K+ views, 25K+ site visits, and 200 messaging conversations driven by a $2,485 campaign.

A mark built to hold its own on a popcorn bag and still feel at home on a delivery van. The badge logo pairs a tilted, hand-painted script for the name with a clean, letter-spaced "Southern Gourmet Popcorn" underneath, a combination built to say modern nostalgia in a single glance, and to scale from a shelf tag down to a social icon without losing its character.

Designed to stop foot traffic without a wall of text, this ad introduces the Peach Bourbon Caramel launch with a single evocative shot and a headline for the whole campaign: "Sweet, Southern, A Little Bit Bourbon." The photography and product name carry the weight while shoppers are mid-aisle.

The delivery van became the brand's biggest canvas. Logo and popcorn imagery, blown up to full scale, turn every delivery run into a rolling billboard, built for visibility from a distance, at a stoplight, or in a rearview mirror, and proof the identity holds up outside of packaging and print.

Three flavors, one system. Each Roary's bag carries the same badge logo and layout structure, but the color shifts flavor to flavor: rust for Bacon Cheddar, deep green for Honey Hot Jalapeño, dusty denim for Fried Green Tomato Ranch. The lineup reads as a family on shelf while each flavor still stands on its own. Real ingredient photography anchors the bottom of each bag, keeping the design modern without losing the warmth of a Southern kitchen.
This reel showcases Peach Bourbon Caramel using dynamic motion rather than a static shot, aligning with effective branding strategies. It begins with a close-up of the caramel drip, allowing the visual to convey the message even before any text appears. The campaign headline, "Sweet, Southern, A Little Bit Bourbon," follows, leading into a visual of the packaging complemented by a clear call to action. Designed for sound-off scrolling, this approach reflects innovative marketing concepts, with text timed to effectively deliver the message even without audio, fitting seamlessly into our graphic design portfolio focused on client work and social media design.












This reel showcases Pamper & Petals, a luxury massage and spa concept. It introduces the brand while giving potential clients a clear sense of what a visit feels like. Together, soft blush pinks, script typography, and rose-petal textures carry the brand's romantic, botanical identity from the opening frame through the closing logo reveal. Layered captions walk viewers through the core service menu: massage therapy, customized facials, and mani/pedis.

Skin Affair is a luxury skincare brand built around the belief that skin deserves better. The brand urges customers to "cheat" on their current skincare routine to have an "affair" with Skin Affair's customized routine. A comprehensive brand system spans logo design, product packaging, social media assets, print advertising, and interactive UX prototypes that's built to create a cohesive identity that feels as premium as the products themselves.

A library of social media content for Skin Affair spans product launches, skin tips, promotional campaigns, and routine-building content. Each post was designed to stop the scroll while staying true to the brand's deep red and editorial visual identity, building a feed that feels as intentional as the products it promotes.

Packaging designed for the full Skin Affair line, including the Cleanser, Moisturizer SPF 30, Intense Moisture Balm, and on-the-go travel sizes. Every label was crafted to reflect the brand's premium positioning.

A full-spread print advertisement for Skin Affair's Summer Sale campaign, featuring the product line in an editorial layout built for magazine placement. The ad balances bold promotional messaging with the elevated aesthetic of the brand, proving that a sale can still feel luxurious.

An interactive in-store kiosk experience for Skin Affair, designed in Figma, lets customers reorder their last routine, discover new products, and complete a personalized skin quiz. The prototype walks users through a branded touchscreen journey from welcome screen to order confirmation. The goal: bridge the physical retail experience with the brand's digital identity.

A mobile app prototype built in Figma guides users through a personalized skincare consultation, helps them identify their skin concerns, and recommends the right Skin Affair products for their routine. The interface carries the full brand visual system into a seamless, intuitive digital experience.















