This selection of client work and concepts showcase brand identity, marketing strategies, and social media initiatives, with each project tailored to meet a specific need and designed to engage the right audience.

I built a comprehensive library of rebranded social media templates for use across Instagram, Facebook, and YouTube. Templates covered weekly sermon series, scripture graphics, ministry announcements, and recurring content formats. All designed to maintain brand consistency while remaining adaptable for the organization's ongoing content calendar.

High-impact promotional graphics designed for events, campaigns, and special services throughout the year. Work included large-scale event flyers and multi-channel promotional assets.

Custom logo marks for ministries and programs within the Word of Faith organization, including the Freedom Ministry logo. Each mark was rooted in the ministry's identity and mission, delivered in full brand-ready file formats for print and digital use.

I designed a mark that could hold its own on a popcorn bag and still feel at home on a delivery van. The badge logo pairs a tilted, hand painted script for the name with a clean, letter-spaced "Southern Gourmet Popcorn" underneath, a combination I built to say modern nostalgia in a single glance, and to scale from a shelf tag down to a social icon without losing its character.

I designed this ad to stop foot traffic without a wall of text. It introduces the Peach Bourbon Caramel launch with a single evocative shot and a headline for the whole campaign, "Sweet, Southern, A Little Bit Bourbon", letting the photography and product name carry the weight while shoppers are mid-aisle.

I treated the delivery van as the brand's biggest canvas. I took the logo and popcorn imagery and blew them up to full scale, turning every delivery run into a rolling billboard. Built for visibility from a distance, at a stoplight, or in a rearview mirror, showing the identity holding up outside of packaging and print.

I built three flavors into one system. Each Roary's bag carries the same badge logo and layout structure, but I shifted the color flavor to flavor, rust for Bacon Cheddar, deep green for Honey Hot Jalapeño, dusty denim for Fried Green Tomato Ranch, so the lineup reads as a family on shelf while each flavor still stands on its own. I anchored the bottom of each bag with real ingredient photography, keeping the design modern without losing the warmth of a Southern kitchen.
This reel introduces Peach Bourbon Caramel through motion instead of a static shot. It opens on a close up of the caramel drip, letting the visual do the work before any text appears, then lands the campaign headline, "Sweet, Southern, A Little Bit Bourbon", before closing on the packaging and a clear call to action. Built for sound-off scrolling first, with text timed to carry the message eve if no one hits play with audio.












Pamper & Petals is a luxury spa and wellness brand built around the experience of tranquility and rejuvenation. I developed the full visual identity, social media content, and paid ad creative.
This brand awareness reel was designed to introduce Pamper & Petals to new audiences and drive first-time bookings. The video showcases the brand identity, highlights the spa's services, and converts with a 15% off first booking offer.

Skin Affair is a luxury skincare brand built around the belief that your skin deserves better. The brand urges customers to "cheat" on their current skincare routine to have an "affair" with Skin Affair's customized routine. I developed a comprehensive brand system spanning logo design, product packaging, social media assets, print advertising, and interactive UX prototypes to create a cohesive identity that feels as premium as the products themselves.

I created a library of social media content for Skin Affair across product launches, skin tips, promotional campaigns, and routine-building content. Each post was designed to stop the scroll while staying true to the brand's deep red and editorial visual identity, building a feed that feels as intentional as the products it promotes.

Product packaging designed for the full Skin Affair line, including the Cleanser, Moisturizer SPF 30, Intense Moisture Balm, and on-the-go travel sizes. Every label was crafted to reflect the brand's premium positioning.

A full spread print advertisement for Skin Affair's Summer Sale campaign, featuring the product line in an editorial layout built for magazine placement. The ad balances bold promotional messaging — 50% off — with the elevated aesthetic of the brand, proving that a sale can still feel luxurious.

Designed an interactive in-store kiosk experience for Skin Affair in Figma, allowing customers to reorder their last routine, discover new products, and complete a personalized skin quiz. The prototype walks users through a branded touchscreen journey from welcome screen to order confirmation The goal was to bridge the physical retail experience with the brand's digital identity.

I Built a mobile app prototype in Figma that guides users through a personalized skincare consultation, helps them identify their skin concerns, and recommends the right Skin Affair products for their routine. The interface carries the full brand visual system into a seamless, intuitive digital experience.















